Business VPC

The Value Proposition Canvas (VPC) introduced in business can be used as a boundary object for user-centered design supporting the Empathize, Define, Ideate, and Prototype stages of design thinking activities.

For more details, see Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons, Chicago. Strategyzer.com/vpd